Eastcoast Soft Serve
Eastcoast Soft Serve is a distribution company specialising in ice cream mixes, supplies, and machines for businesses across the East Coast of NSW. When the owner approached me, they had no digital presence whatsoever - a significant limitation in today's market where online discovery is often the first touchpoint with potential customers. My task was to create their first-ever website, establishing a professional online presence that would connect them with B2B clients looking for quality ice cream solutions.
Working closely with the client, I developed a comprehensive plan to translate their established physical business into the digital realm, focusing on functionality and usability that would serve their specific B2B audience.
Challenge
Eastcoast Soft Serve had built a solid reputation through direct relationships and word-of-mouth, but lacked any online presence - making it difficult for new potential clients to discover their offerings. Without a website, they were missing opportunities to showcase their product range, communicate their value proposition, and provide an easy contact method for service enquiries. The absence of digital visibility was limiting their market reach and growth potential across the East Coast of NSW, particularly with younger business owners who rely heavily on online research when sourcing suppliers.
Solution
I designed and built a focused five-page website with a clean, professional B2B aesthetic using a straightforward type and colour system that aligned with their practical business approach. The site structure prioritises the customer journey, making product discovery and service requests seamless - the two actions most likely to drive revenue.
The site features an interactive product selection element that enhances the browsing experience, allowing visitors to efficiently explore ice cream solutions. This feature, combined with streamlined contact functionality, creates an effective path from discovery to enquiry. While the site has only recently launched, initial feedback has been overwhelmingly positive, with clients specifically commenting on the intuitive navigation and overall usability - proving that sometimes the most effective digital solutions are those that simply make doing business easier.